Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At PegaWorld 2014, the software vendor highlighted new capabilities which have the potential to change where Pegasystem's offerings fit within the enterprise technology landscape: addressing customer experience, mobility, marketing business functions and thorny vertical industry challenges. This report highlights the most significant aspects of these moves — what they mean to enterprise architects and what they mean for Pegasystems.