The Internet of Things (IoT) combines data, connectivity, smart devices, and software. In manufacturing, leaders like General Electric (GE) describe new platforms optimized to the special requirements of industry. Meanwhile, cloud providers including Amazon and Microsoft strengthen their own IoT portfolio, chasing the same prospects. In the age of the customer, IoT is more than a simple automation play. It is an enabler of rich customer engagement, and CIOs must understand the very different visions being created for them in the old world and the new.