Budget Planning Guide 2025: B2C Marketing Executives

August 1st, 2024

With contributors:

Keith Johnston , Benjamin Nagle , Rachel Birrell

Summary

B2C marketing executives are more optimistic than ever about their marketing budgets: 92% plan to increase their overall marketing investment in the next 12 months. Uncovering new opportunities to advance AI adoption and confronting familiar challenges like economic uncertainty and data deprecation will dominate 2025 marketing planning conversations. This report provides B2C marketers with data-driven guidance on where to increase, decrease, or experiment with their budgets for 2025.

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