Business Case Tool

Build A Business Case For Social Media’s Value To The Enterprise

January 5th, 2022
With contributors:
Emily Collins, Shynise McElveen, Alex Schanne, Christine Turley


This report guides marketers through writing a business case for their social media programs and designing a cost-benefit analysis.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.