Business Case Tool

Build A Business Case For Social Media’s Value To The Enterprise

January 5th, 2022
With contributors:
Emily Collins , Alex Schanne , Shynise McElveen , Christine Turley


When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain credibility and set expectations for their social initiatives, which in turn helps them expand the contribution of social media beyond marketing and into the enterprise at large. B2C marketers should download this PowerPoint presentation to guide them through crafting a social media plan and cost-benefit analysis.

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