Build A Digitally Savvy Organization

To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive differentiation. This report, previously titled "How To Organize For The Digital Future," was originally published on March 7, 2013, for CMOs, though as firms consolidate their digital functions under a single digital leader, many are turning to their eBusiness lead to take the digital reigns. Consequently, this report is equally important for eBusiness professionals. Some examples are sourced from interviews conducted in 2012, though they remain relevant, as they highlight the strategic choices those firms made as they strove to increase their digital maturity. In this report we encourage eBusiness leaders to prioritize staffing three key digital functions to prepare for digital business — strategy, governance, and execution — over a specific organizational model. We also explain how to operationalize these functions, beginning with assigning them an owner.