Trends Report

Build A Loyalty Strategy With Global Appeal

December 12th, 2017
AC
Arleen Chien
With contributors:
Mary Pilecki , Caitlin Wall , Christine Turley

Summary

We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking about launching or expanding a program abroad, B2C marketers need to be aware of cultural and regulatory distinctions that challenge a "copy/paste" mentality. This report provides best practices for program expansion across the globe.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.