Build A Values Strategy Now To Create Long-Term Sustainable Growth

Australian consumers are embracing brands that align with their own personal values and beliefs. Disruptive events like bushfires and the COVID-19 pandemic have accelerated this trend; consumers have a stronger sense of community and are taking stands on environmental issues. Australian brands are taking notice and making corporate social responsibility (CSR) a top business priority in 2021. Forward-looking customer experience (CX) pros must help their companies make conscious decisions as to what extent they will bring moral, social, and political values into their business models — and how intensely they’ll depict those values to consumers.