Trends Report

Build An Action Plan For Video In Financial Services

Answer Nine Key Questions To Build An Effective Video Strategy

October 10th, 2018
Nick Barber, null
Nick Barber
August du Pont, null
August du Pont
With contributors:
Stephen Powers , Aurelie L'Hostis , Alyson Clarke , Madeline King , Christine Turley


Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital business leaders at financial providers should invest in the types of video that increase convenience for users and improve their business objectives. This report outlines the current state of video in financial services and recommends the three types of video that most help financial customers.

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