Trends Report

Build Authentic Digital Culture To Drive Innovation And Competitive Advantage

August 27th, 2019


Digitally innovative companies drive the cultural behaviors required for business success. Enable middle management to translate the high-level cultural vision for their teams. Learn from the cultural traits of other top digital innovators. Successful digital culture fuels continuous innovation. Ensure your digital culture is authentic to foster competitive advantage.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.