Summary
In the face of intensifying competition, B2B organizations must leverage competitive analysis and apply it across product innovation, pricing, messaging, selling, and even acquisitions and partnerships. A competitive intelligence program should strengthen an organization’s ability to win against competitors, gain insights about competitor moves, ensure significant differentiation and positioning, and build innovations that cement a competitive advantage. In this report, we outline why competitive intelligence is essential, categorize different types of analyses, explain four strategies, and show how competitive insights should educate key functions.
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