Summary
Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester’s 10 market, organizational, and process agility dimensions, and revealed that higher scores for business agility means higher performance for the business. Across all industries, enterprises that emphasize channel integration, change management, and digital psychology are significantly better positioned to achieve sustained economic performance. Within specific industries, different agility dimensions help drive performance; the report highlights results in retail, government, financial services, and insurance. Superior awareness and execution in Forrester’s 10 agility dimensions fight digital disruption and improve economic results.
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