Summary
Organizations in China are pushing to differentiate themselves to gain domestic and international recognition. Data from Forrester’s Priorities Survey, 2024, indicates that Chinese organizations are prioritizing sustainable growth powered by innovation and brand reputation while improving their IT resilience, stakeholder experience, and business alignment. They also plan to invest more in AI and hybrid work technology. This report examines the key business and technology priorities that organizations in China will focus on in 2024.
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