The combination of hot takes, social media, and divisive partisanship has proliferated cancel culture across society and especially in the US. Anyone and anything can now be “cancelled” in the court of public opinion. And that includes brands. The good news? Forrester finds the impact of cancel culture on brands is nominal — affecting people more than companies. This report helps B2C marketing executives bolster their brands’ resiliency to weather the inevitable realities of cancel culture.