Trends Report

Canvass Support For Your New Retail Architecture

Forrester's Retail Reference Architecture Enables Successful Response To Digital Disruption

July 24th, 2014
RH
Randy Heffner
With contributors:
Holger Kisker, Ph.D. , Peter Sheldon , Victoria Boutan

Summary

Application development and delivery (AD&D) professionals have to engineer differentiating connected consumer experiences from a web of overlapping systems of engagement such as eCommerce, supply chain, point of service (POS), customer relationship management (CRM), loyalty, as well as order and content management. Under relentless pressure from new competitors and more demanding consumers, they lack the funds and the window of opportunity to rip and replace their legacy applications and need to create an architectural framework in which to analyze and replace legacy applications over time. This report addresses the AD&D professional's requirement for a reference architecture based on retailers' common taxonomies of services, capabilities, and supporting applications, technologies, and platforms.

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