Case Study: Carrier Elevates Digital Customer Experience With An In-House Accelerator For E-Commerce

Forrester advises enterprise clients to enable new lines of business with platforms that express their company’s unique value proposition. This tech strategy forces you to think differently about commercial software categories, their lifecycle, and the operating model you put in place around them. Carrier applied these principles to enable its business units to build out its e-commerce capabilities to enable a variety of go-to-marketing strategies and business models globally. Read this case study to learn how Carrier transitioned from a reliance on traditional e-commerce platforms and costly systems integrators to internal delivery hubs and nimble delivery partners using a composable global technology platform.