Case Study

Case Study: Falabella’s Tech Strategy Drives Customer And Business Value

The Winner Of Forrester’s 2023 Technology Strategy Impact Award For The Americas

November 29th, 2023
Michael Kearney, null
Michael Kearney
With contributors:
Frederic Giron , Michael Kearney , Ian McPherson


Falabella — the $14 billion, Chilean-based retail and financial services company that operates across Latin America — won Forrester’s 2023 Technology Strategy Impact Award for the Americas. Falabella has implemented an end-to-end technology strategy that uses a platform model to deliver customer and business value across diverse business units. The top-line results include expanded market reach, increased customer loyalty, and greater operational diversification. Read this report to learn how Falabella’s technology strategy delivers value for its customers and business — and how you can do the same.

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