Case Study

Case Study: Falabella’s Tech Strategy Drives Customer And Business Value

The Winner Of Forrester’s 2023 Technology Strategy Impact Award For The Americas

November 29th, 2023
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Michael Kearney, null
Michael Kearney
Michael Kearney, null
Michael Kearney
With contributors:
Frederic Giron , Michael Kearney , Michael Kearney , Ian McPherson

Summary

Falabella — the $14 billion, Chilean-based retail and financial services company that operates across Latin America — won Forrester’s 2023 Technology Strategy Impact Award for the Americas. Falabella has implemented an end-to-end technology strategy that uses a platform model to deliver customer and business value across diverse business units. The top-line results include expanded market reach, increased customer loyalty, and greater operational diversification. Read this report to learn how Falabella’s technology strategy delivers value for its customers and business — and how you can do the same.

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