Case Study

Case Study: Grant Thornton Australia Accelerates Its Marketing Transformation

Grant Thornton Adopts Forrester Frameworks And Best Practices To Better Engage Customers And Drive Growth

February 24th, 2023
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
With contributors:
Frederic Giron , Daryl Wright , Arief Tjitra Salim , Melvin Tan , Bill Nagel

Summary

Grant Thornton Australia had long taken a conservative approach to marketing — until a new CMO came on board and modernized the marketing function to deepen engagement with customers. The firm adopted best practices and frameworks from Forrester to accelerate its marketing transformation and increase growth. The partnership has improved Grant Thornton Australia’s understanding of how to engage customers and boosted its marketing-driven pipeline. This case study describes how Grant Thornton Australia has transformed its marketing capabilities as it seeks to better engage customers.

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