Case Study

Case Study: How Midmarket Distributors Compete With The Goliaths

Members Of Affiliated Distributors Strengthen B2B E-Commerce By Digitalizing Their Value Proposition

December 12th, 2022
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Linda Ivy-Rosser , Keith Johnston , Analise Gutierrez

Summary

Remarkable distribution partners are more than just a digital point of sale. To truly unlock your company’s competitive advantage, you must digitalize your value proposition. Forrester interviewed technology executives from five members of Affiliated Distributors (three distributors, two suppliers). This report explores how innovative tech execs use their digital platforms to add value to their customers’ businesses.

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