Case Study

Case Study: Insights Are In The Driver’s Seat At Gojek

August 19th, 2020
With contributors:
Frederic Giron , Ashutosh Sharma , Achim Granzen , Sukriti Dangi , Kara Hartig

Summary

Data-driven insights sit at the core of business success. However, data has no meaning unless it connects to real business outcomes. Originating as a ride-hailing platform in Indonesia, Gojek is the Southeast Asian super-app platform for on-demand services. The company has grown exponentially in a dynamic environment by putting insights at the heart of its strategy. Using Gojek as an example, this report describes how business technology leaders can retool their organizations across multiple dimensions to infuse their processes and culture with the data and skills necessary to build a truly insights-driven business.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.