Case Study

Case Study: Delivers Superior CX With Digital Supply Chain And In-House Logistics

How China’s Largest Retailer Wins By Infusing Operations With Emerging Tech

November 12th, 2018
With contributors:

Summary, the largest retailer in China, sees investments in logistics and supply chain as key enablers of sustainable customer experience (CX) differentiation in a highly competitive market. In highly competitive environments, businesses can’t rely on mere cosmetic CX makeovers. Savvy CX pros collaborate with key stakeholders across the organization, including partner organizations that play a critical role in their CX. This report details how retailers and consumer goods companies can improve operational efficiencies and deliver superior CX by applying emerging technologies to both front-end and back-end operations.

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