Nan Shan Life Insurance, which accelerated its digital strategy by adopting an outcome-driven enterprise architecture (EA) practice, is a runner-up in the 2025 Forrester Enterprise Architecture Awards for Asia Pacific. In Taiwan’s saturated insurance market, Nan Shan Life aligned EA with business priorities to deliver measurable results in risk mitigation, cost efficiency, customer experience, and revenue growth. This case study reveals how Nan Shan’s EA practice drives innovation, agility, and strategic alignment to achieve enterprisewide impact.