Case Study

Case Study: Sportsbet Wins With A Future Fit Tech Strategy

The Inaugural Winner Of Forrester’s Technology Strategy Impact Award For APAC

January 31st, 2023
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Summary

Forrester’s research shows that companies with a future fit technology strategy outperform their peers that lack one by 1.8x. But what does a future fit technology strategy look like in practice? Sportsbet, the inaugural winner of Forrester’s Technology Strategy Impact Award for APAC, can serve as a guide. Read this report to learn how Sportsbet is using a future fit technology strategy to deliver value for its customers and business — and how you can do the same.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.