Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has global operations, as is the case for Telstra, an Asia-based telecommunications firm. Telstra's enterprise architecture (EA) team deftly addressed its challenges by focusing on customer engagement, improved agility, and global business strategy as it guided the traditional telecom carrier through its transformation into a more IT-led organization. This report highlights the strategic efforts employed during this shift and why they led to Telstra winning one of the 2012 InfoWorld/Forrester Enterprise Architecture Awards.