G‑Research began its AI empowerment journey 18 months ago and has widely embedded genAI tools in its workflows. Survey data and interviews show that agentic AI in the software development lifecycle (SDLC) boosts efficiency, productivity, and job satisfaction. But AI delivers limited benefits in large, complex domains. The case study explores how G‑Research balances productivity gains with human oversight, experimentation, and governance. Technology leaders can learn from G‑Research’s efforts and transition from AI‑driven efficiency to greater effectiveness and innovation by using the right AI for the right use cases.