Case Study

Case Study: Universal Technical Institute Uses Customer Understanding To Enhance Customer Acquisition

August 14th, 2024
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Melissa Bongarzone , Anna Hoskins , Christine Turley

Summary

Marketers try to master linear funnels, but consumers defy predictable journeys from awareness to purchase. Reaching fickle consumers requires deep, unique customer understanding and compelling creative. Full-funnel advertising reveals how awareness-generating exposures impact branded search and offers a clear understanding of how various touches affect intent. This case study describes how Universal Technical Institute (UTI), in partnership with NP Digital, accomplished full-funnel advertising by consolidating advertising technology (adtech) to better understand its customers.

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