Case Study

Case Study: Universal Technical Institute Uses Customer Understanding To Enhance Customer Acquisition

 and  four contributors
Aug 14, 2024

Summary

Marketers try to master linear funnels, but consumers defy predictable journeys from awareness to purchase. Reaching fickle consumers requires deep, unique customer understanding and compelling creative. Full-funnel advertising reveals how awareness-generating exposures impact branded search and offers a clear understanding of how various touches affect intent. This case study describes how Universal Technical Institute (UTI), in partnership with NP Digital, accomplished full-funnel advertising by consolidating advertising technology (adtech) to better understand its customers.

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