Nikhil Lai,

Nikhil Lai

Senior Analyst

Nikhil’s research focuses on the evolution of performance marketing, including retail media, SEO, paid search, TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
March 6th, 2025 6:00 PM - 6:40 PM Webinar

The State Of Retail Media

Retail and commerce media networks are generating tremendous attention and revenue within the marketing world. Analysts Sucharita Kodali and Nikhil Lai cut through the jargon and discuss some hard truths and opportunities for merchants, brands, and technology companies.Key takeaways: Learn clear definitions of industry jargon.Receive estimates on the size of the retail media opportunity.Explore challenges and best practices that drive success for all players in the ecosystem.Target audience level: all levels