Nikhil’s research focuses on the evolution of performance marketing, including commerce media, SEO and answer engine optimization (AEO), TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.
As media’s once-centralized power starts to diffuse, advertisers will play in a more competitive media market in 2026.
B2C marketing leaders can use this report to understand the value they can expect from omnichannel ad platforms and explore potential partners.
This report provides best practices on how advertisers can reconcile TV’s past and future to maximize the medium’s full-funnel impact.
B2C marketing and digital business professionals should read this report to shape their brand’s investment approach to these technologies.
In our evaluation of SEO solutions, we researched, analyzed, and scored the most significant ones.
This data overview analyzes consumers’ attitudes toward streaming TV advertising.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.