Case Study

Case Study: Wiley Unifies Its Digital Subscription Portfolio By Architecting Its Own Digital Experience Platform

Use Commercial Cloud-Native Shared Services To Fix Subscriptions And Unlock New Growth

June 20th, 2023
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Linda Ivy-Rosser , Chuck Gahun , Charles Betz , Elizabeth Cullen

Summary

To unlock its next stage of growth, John Wiley and Sons harmonized customer experience across all its products through what its executive driving strategy calls a “Unified Wiley.” Wiley’s digital business model proved successful, delivering 83% of total revenues — 58% of which are recurring as of fiscal year 2022. This case study illustrates how Wiley architected its own digital experience platform (DXP) to provide the architectural foundation and modular services for developers and practitioners to create, orchestrate, and optimize distinct digital journeys at scale.

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