To unlock its next stage of growth, John Wiley and Sons harmonized customer experience across all its products through what its executive driving strategy calls a “Unified Wiley.” Wiley’s digital business model proved successful, delivering 83% of total revenues — 58% of which are recurring as of fiscal year 2022. This case study illustrates how Wiley architected its own digital experience platform (DXP) to provide the architectural foundation and modular services for developers and practitioners to create, orchestrate, and optimize distinct digital journeys at scale.