Best Practice Report

Channel Launch Best Practices

January 1st, 2018


B2B channel marketers often manage channel launch requirements reactively, as an afterthought of general launch planning. Launch and program resources have already been determined and timelines have been put in place, and the primary focus is on direct sales and customer experience, leaving a limited focus on the needs of the channel, its partners, and the indirect customers. In this report, we introduce guidelines for taking a strategic approach to bringing offerings to market through the channel.

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