Kathy Contreras

VP, Principal Analyst

Kathy is a passionate marketing and channel professional with nearly 20 years of global experience in defining market and channel strategy and deploying-related programs. Her expertise is in devising partner marketing strategy, assessing channel/operational readiness, building global channel programs, and driving channel success in accelerated timeframes across strategic alliances, systems integrators, solution/service providers, distribution, original equipment manufacturers, independent software vendors, and developer partners.

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Recent Research

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Establishing The Cornerstones Of Partner Ecosystem Success

Outside your subscription

Best Practice Report

Establishing The Cornerstones Of Partner Ecosystem Success

September 11th, 2025

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4 min read

This report introduces the three essential cornerstones needed to lay a strong foundation for partner ecosystem strategy and success.

Kathy Contreras

Plotting The Path For Partner Attribution

Outside your subscription

Best Practice Report

Plotting The Path For Partner Attribution

July 25th, 2025

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9 min read

This report describes the challenges of traditional attribution models and outlines the steps necessary to achieve true partner attribution.

Kathy Contreras

The State Of B2B Partner Ecosystem Marketing Organizations, 2025

Outside your subscription

Data Overview Report

The State Of B2B Partner Ecosystem Marketing Organizations, 2025

May 21st, 2025

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11 min read

Learn about the state of partner ecosystem marketing organizations and challenges and opportunities for partner ecosystem marketing leaders.

Kathy Contreras

Maria Chien

The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025

Outside your subscription

Wave Report

The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025

May 5th, 2025

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14 min read

In our evaluation of partner marketing automation platform (PMAP) providers, we researched, analyzed, and scored the most significant ones.

Kathy Contreras

The State Of B2B Partner Ecosystems, 2025

Outside your subscription

Data Overview Report

The State Of B2B Partner Ecosystems, 2025

March 7th, 2025

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7 min read

This data overview highlights the importance and growth in partner ecosystems for B2B leaders.

Kathy Contreras

Maria Chien

Co-Innovate With Ecosystem Partners To Maximize Customer And Business Value

Outside your subscription

Vision Report

Co-Innovate With Ecosystem Partners To Maximize Customer And Business Value

December 13th, 2024

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7 min read

This report highlights the importance of leveraging co-innovation to deliver greater buyer and customer value and achieve corporate growth targets.

Tony Plec

Kathy Contreras

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research