Kathy Contreras

VP, Principal Analyst

Kathy is a passionate marketing and channel professional with nearly 20 years of global experience in defining market and channel strategy and deploying-related programs. Her expertise is in devising partner marketing strategy, assessing channel/operational readiness, building global channel programs, and driving channel success in accelerated timeframes across strategic alliances, systems integrators, solution/service providers, distribution, original equipment manufacturers, independent software vendors, and developer partners.

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Recent Research

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Report

Channel Marketing: Planning Assumptions 2022

September 9th, 2021•7 min read

In this report, we identify five trends that will affect the priorities of channel marketing leaders in 2022.

Kathy Contreras

Report

Veeam: Channel Demand Excellence Propels Growth Of Low-Touch Partners

August 18th, 2021•5 min read

In this case study, we describe how Veeam Software launched an in-house marketing concierge program focused on improving unmanaged partners’ demand capability, program adoption, and execution.

Kathy Contreras

Report

Keys To Engaging App Partners

August 2nd, 2021•6 min read

In this report, we explain how to apply each of these components to engage app partners.

Kathy Contreras

Report

Partner Program Modernization: Understanding Key Drivers And Trends

July 14th, 2021•5 min read

In this report, we discuss key trends and the rising impact of external and internal factors that are driving the need for partner program modernization.

Kathy Contreras

Report

The Future of Buying: Three Channel Marketing Actions

July 13th, 2021•4 min read

In this report, we discuss the future of buying and its impact on three channel marketing priorities and establish critical actions that support evolving buyer expectations.

Kathy Contreras

Report

The Forrester Partner Engagement Toolkit

April 29th, 2021•4 min read

 In this research toolkit, we aggregate insights on developing and executing an effective partner engagement strategy.

Dara Schulenberg

Kathy Contreras

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.