Kathy Contreras

VP, Principal Analyst

Kathy is a passionate marketing and channel professional with nearly 20 years of global experience in defining market and channel strategy and deploying-related programs. Her expertise is in devising partner marketing strategy, assessing channel/operational readiness, building global channel programs, and driving channel success in accelerated timeframes across strategic alliances, systems integrators, solution/service providers, distribution, original equipment manufacturers, independent software vendors, and developer partners.

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Recent Research

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Understanding The Evolved Partner’s Journey

Outside your subscription

Best Practice Report

Understanding The Evolved Partner’s Journey

October 25th, 2024

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10 min read

Suppliers must consider the partner’s journey from the partner’s perspective to enable partner decisions to invest and drive adoption.

Maria Chien

Kathy Contreras

The Partner Marketing Automation Platforms Landscape, Q4 2024

Outside your subscription

Landscape Report

The Partner Marketing Automation Platforms Landscape, Q4 2024

October 24th, 2024

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8 min read

Partner ecosystem marketing leaders can use this report to understand the value they can expect from a partner marketing automation platform and to explore potential vendors.

Kathy Contreras

Introducing The Forrester Evolved Partner’s Journey

Outside your subscription

Model Overview Report

Introducing The Forrester Evolved Partner’s Journey

July 30th, 2024

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6 min read

The Forrester Evolved Partner’s Journey guides suppliers’ knowledge of the partner’s viewpoint to enable ongoing partner engagement, commitment, and loyalty.

Maria Chien

Kathy Contreras

Introducing The Forrester Partner Advocacy Model

Outside your subscription

Model Overview Report

Introducing The Forrester Partner Advocacy Model

July 23rd, 2024

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12 min read

This report introduces the Forrester Partner Advocacy Model for establishing a successful partner advocacy program.

Kathy Contreras

Amy Bills

B2B Partner Ecosystem Marketers Must Formalize A Program To Ignite Partner Advocacy

Outside your subscription

Vision Report

B2B Partner Ecosystem Marketers Must Formalize A Program To Ignite Partner Advocacy

May 8th, 2024

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6 min read

This report highlights the importance and potential that will be realized by establishing a formal B2B market partner advocacy program.

Kathy Contreras

Amy Bills

The State Of B2B Distributors: Debunking The Old Myths And Examining New Realities

Outside your subscription

Trends Report

The State Of B2B Distributors: Debunking The Old Myths And Examining New Realities

March 28th, 2024

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10 min read

Forrester separates the most common myths from the realties surrounding the inclusion or exclusion of distributors within a B2B partner ecosystem.

Stephanie Sissler

Kathy Contreras

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research