Best Practice Report

Channel Service-Level Agreements By Channel Lead And Opportunity Type

November 10th, 2020
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributor:
Dara Schulenberg

Summary

When working with partners, channel marketers should recognize the importance of formalizing and documenting mutual agreements in writing before advancing the lead or opportunity exchange. Channel lead management service-level agreements (SLAs) formalize the supplier and partner commitments for channel lead and opportunity management processes and define requirements upfront with a mutually signed contract. This report explains the five most common channel lead and opportunity types found in channel SLAs.

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