Chart Your Course To Growth-Focused Localization

For organizations selling in global and multilingual markets, making content and experiences appropriate for a locale is critical for growth. The explosion of high-quality, affordable AI tools as well as machine translation in dozens of languages will make localization increasingly ubiquitous in business applications and interactions. However, this multifunctional, highly technical, and geographically dispersed undertaking requires executive leadership. This report helps functional leaders in marketing, product, digital, and customer experience chart a course to an outcome-driven, audience-centric, and technology-enabled localization strategy over a three-to-five-year horizon.