Kathleen is a principal analyst specializing in content operations and strategy. She has more than 25 years of experience in content, sales enablement, localization, UI/UX, process optimization, compliance, and taxonomy. Kathleen is a strong advocate for treating content like IT, finance, and HR — techniques, technology, and information that cross the organization and require personalization and integration to deliver the maximum return.
In this report, we identify five content strategy and operations improvements that should be a top priority for forward-looking B2B organizations in 2022.
In this report, we describe the three policies that are necessary for effective content curation: standardizing date information and making it visible, customizing expiration guidelines for different content life spans, and optimizing roles
In this report, we describe how companies can make it easier and faster for champions to sell their ideas internally by developing tools and content that feed directly into business cases.
In this case study, we describe how Illumina applied an agile, user-centric mindset along with openness, collaboration, and innovation to develop a personalization approach that worked for sales and maximized the value of technology investments.
This B2B Role Profile provides a job description and competencies for the digital asset librarian role — sometimes called a content data steward, corporate librarian, or curator — which supports one or more content management systems such as digital asset
In this report, we discuss how organizations can audit their current localization strategy to make informed decisions about where to invest.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.