Kathleen is a principal analyst specializing in content operations and strategy. She has more than 25 years of experience in content, sales enablement, localization, UI/UX, process optimization, compliance, and taxonomy. Kathleen is a strong advocate for treating content like IT, finance, and HR — techniques, technology, and information that cross the organization and require personalization and integration to deliver the maximum return.
Forrester’s State Of B2B Content Survey, 2024 shows content teams at the forefront of generative AI: tech savvy, operationally sound, and human-factor focused.
This report helps functional leaders chart a course to an outcome-driven, audience-centric, and technology-enabled localization strategy.
This report provides a one- to two-year roadmap that organizations can use iteratively to scale their localization strategy and infrastructure.
This report for localization pros uses a balanced scorecard approach to measure financial impact, customer experience, operations, and agility.
Signal literacy, revenue process transformation, AI, data, and customer centricity lead investment and experimentation opportunities for 2025 marketing plans.
Follow best practices for using Forrester’s Sales Asset Lifecycle Management And Governance Model to get more from your revenue enablement platform.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.