Analyst relations (AR) novices think there’s a one-size-fits-all AR program they can copy. For example, if they’re short on money, staff, and knowledge, churning out a briefing program to please corporate communications sounds great. But the value of such primitive programs is tiny. This report demonstrates how to design AR programs by starting with company business goals to determine the types of analysts that will be valuable, how to measure your AR program, which activities to undertake, how to use your AR budget, and more.