Business Case Report

Choose The Optimal Type Of AR Program To Drive Your Company’s Business Results

September 6th, 2022
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Caroline Robertson , David Morrison , Ellen Lind

Summary

Analyst relations (AR) novices think there’s a one-size-fits-all AR program they can copy. For example, if they’re short on money, staff, and knowledge, churning out a briefing program to please corporate communications sounds great. But the value of such primitive programs is tiny. This report demonstrates how to design AR programs by starting with company business goals to determine the types of analysts that will be valuable, how to measure your AR program, which activities to undertake, how to use your AR budget, and more.

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