Best Practice Report

Choose The Right ESP For Your Needs

Assess The Landscape And Your Email Needs

November 25th, 2015
With contributor:
Laura Glazer


This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it unburdens internal data centers and there are so many competitive options available. But with a landscape of vendors offering similar solutions, many marketers struggle to identify the capabilities that make a provider best suited for their specific needs. Forrester has long offered guidance for evaluating email service providers (ESPs) and selecting vendors. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We updated this version with examples of our most recent resources on this subject.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.