Trends Report

CI Services Users Need More

Complacency Holds CI Services Providers And Their Clients Back

October 12th, 2016
With contributors:
Fatemeh Khatibloo , Rachel Birrell , Anna Berman


Businesses need help to shift from being data-rich to insights-driven. To make this shift, customer insights (CI) professionals must evaluate how well their vendor partners are meeting their needs. This report looks at customer insights services providers' success in meeting their clients' current and future customer data-driven strategy needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.