Best Practice Report

CMO Dashboard Guidelines

January 21st, 2022
With contributors:
Ross Graber , Ian Bruce , Rani Salehi , Cristina De Martini , Robert Peterson , Tyler Orleans , Arianne Burnette


A CMO dashboard is the primary source of truth for the organization’s top marketer. It is used to share marketing’s achievement with the rest of the executive team, manage top-level marketing performance, and monitor the efficient use of marketing resources. It focuses on the impact metrics that demonstrate current progress and expected pace for achieving marketing’s top functional objectives. This report details principal considerations when building a CMO dashboard; identifies metrics used to visualize demand, reputation, sales enablement, and readiness; and provides examples of dashboard components for a wide range of B2B marketing approaches, including account-based and indirect marketing.

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