Business leaders with influence on marketing and CX budgets at healthcare firms should use this research to review their spending in the wake of the COVID-19 pandemic. This collection of Forrester’s research aggregates our spending advice on over 80 marketing- and CX-related technology, services, media, staffing, and data and research line items. We offer different spending advice for each item for companies in the survival, adaptive, and growth modes. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.