Trends Report

Collection: How To Keep Marketing In A Pandemic

August 19th, 2020


The COVID-19 pandemic puts extra pressure on marketing budgets and performance. Marketers need a more adaptive marketing approach to preserve customer relationships and revenue. This collection of Forrester’s research will help you determine how and where to adjust your marketing plans, priorities, and budgets. You can also schedule an inquiry for additional information and support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.