Best Practice Report

Collection: Insurance Leaders Must Review Their Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

November 16th, 2020
With contributors:
Emily Collins , Oliwia Berdak , Chahiti Asarpota


Business leaders at insurance firms with influence on marketing and CX budgets should use this research to review their spending in the wake of the COVID-19 pandemic. This collection of Forrester’s research aggregates our spending advice on more than 80 marketing- and CX-related technologies, services, media, staffing, and data and research line items. We offer different spending advice for each item for companies in the survival, adaptive, and growth modes. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.