Summary
Digital commerce remains the shining star in a retail environment that is only now fully recovering from the 2008 financial crisis. For the majority of online retailers and other eBusiness organizations, the phenomenal growth in online revenues, mobile adoption, omnichannel performance, and online profitability are translating into significant and long-term investment commitments for commerce technology solutions. Where are eCommerce investment dollars going? How is the commerce technology suite evolving in the age of the customer? How does this all impact the technology decisions eBusiness leaders have to make? This report uses data from Forrester's Q1 2014 Global eBusiness And Channel Strategy Professional Online Survey and Forrester's Forrsights Software Survey, Q4 2013 to answer these questions. It updates our report written last year on Commerce Technology Investment And Platform Trends —2013.
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