Commercial Size Is No Barrier To Your AR Success

AR managers at small vendors and in small regional teams often fear that larger competitors can use their bigger budgets and manpower to dominate analyst relationships. As poor AR would imply poor recognition and career progression, AR managers might have good cause to worry. But to what extent do bigger players have more money and staff, and can they translate this into greater corporate and personal success? Our survey respondents show that the bigger players gain only a small advantage when assessed against their targets and that AR at smaller operations can balance the scales.