Summary
The B2B marketing value template for executives is a tool for documenting and communicating the holistic value that marketing delivers to key executives in the organization. It provides a clear and simple one-page summary that can be used in one-on-one meetings between the CMO and executives or as a key input to prepare for leadership meetings and quarterly business reviews.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.