Best Practice Report

Community And Product Management Partnership Enriches Customer Insights

Align To Enhance Ideation, Product Discovery, And Postlaunch Support

June 26th, 2024
With contributors:
Dave Frankland , Lisa Singer , Evan Megan , Ellen Lind


Product managers and online customer community managers should develop closer partnerships to improve understanding of customer needs; encourage adoption and optimization of the offering; deepen online engagement; and create a better customer experience that results in retention, growth, efficiency, and advocacy. In this report, we outline four commitments for ideal product and community partnership.

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