Summary
In Forrester’s 2025 B2B Brand And Communications Survey, we asked global marketing leaders about internal communications ownership, executive support, measurement practices, and employee perceptions. While most companies recognize internal communications as critical, ownership varies — sometimes being part of brand and communications, other times HR or other functions. In this report, we examine how internal communications maturity differs by company size and how marketing leaders can strengthen its impact.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).