Best Practice Report

Competitive Analysis Model: Responding To Entrenched Competitors

January 1st, 2018

Summary

The Forrester Competitive Analysis Model characterizes an entrenched competitor as weak in disruptive capabilities but strong in go-to-market abilities. Entrenched competitors have the revenue and market share to become lethal through acquisition or incubation of a new offering. When responding to entrenched competitors, pay attention to solution deltas, as their offerings may not effectively address current buyer needs.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.