Best Practice Report

Competitive Analysis Model: Responding To Entrenched Competitors

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

The Forrester Competitive Analysis Model characterizes an entrenched competitor as weak in disruptive capabilities but strong in go-to-market abilities. Entrenched competitors have the revenue and market share to become lethal through acquisition or incubation of a new offering. When responding to entrenched competitors, pay attention to solution deltas, as their offerings may not effectively address current buyer needs.

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