Best Practice Report

Competitive Analysis Model: Responding To Entrenched Competitors

January 1st, 2018


The Forrester Competitive Analysis Model characterizes an entrenched competitor as weak in disruptive capabilities but strong in go-to-market abilities. Entrenched competitors have the revenue and market share to become lethal through acquisition or incubation of a new offering. When responding to entrenched competitors, pay attention to solution deltas, as their offerings may not effectively address current buyer needs.

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