Lisa Singer

VP, Research Director

Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.

Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.

The Strategic Power Of Pricing And Packaging
June 24th, 20216 min read

In this report, we describe how offering pricing and packaging strategies and decisions affect customer acquisition, retention, and growth while supporting offerings’ financial imperatives.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.