Lisa Singer
VP, Principal Analyst
Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.
Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.
