Lisa Singer,

Lisa Singer

VP, Principal Analyst

Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.

Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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May 11th, 2026 3:00 PM - 4:00 PM Webinar

Pricing And Packaging For B2B AI Offerings

AI is fundamentally changing how software creates, delivers, and captures value — but most pricing and packaging strategies haven’t kept up. In this webinar, we unpack why AI represents a structural break in software economics — and why inherited pricing models can undermine adoption, trust, and value capture. Key takeaways: Understand why AI autonomy and nonlinear scale undermine seat‑ and feature‑based pricing.Learn how to design AI offerings with the right value basis and packaging architecture.Learn how to set and defend AI price points anchored to economic value.Learn how to support value realization and expansion over time.Target audience level: intermediate
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