Lisa Singer

VP, Research Director

Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.
Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.

January 14th, 2022
8 min read

B2B organization should implement value-based pricing to gain a better understanding of customer needs and improve business results.

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