Best Practice Report

Competitive Analysis Model: Responding To Lethal Competitors

January 1st, 2018


The Forrester Competitive Analysis Model characterizes a lethal competitor as strong in both disruptive and go-to-market capabilities. Because lethal competitors have the talent and resources to create high barriers and formidable attacks, competing with them requires vigilance and careful planning. Consider increasing employee skills, streamlining processes or conducting a reorganization to support efforts to defeat a lethal competitor.

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