Artificial intelligence (AI) is a hot topic in financial services. Increasing margins on transactions, reaching new market segments, and automating routine tasks makes AI innovation attractive and confusing. Vendors' visions of possibilities are much clearer than their visions of ways to make them reality. Financial services, with nuanced business models, opaque rules, and a deepening regulatory quagmire, needs specialized offerings. This report helps enterprise architects understand the landscape for AI innovation in financial services and approaches to building solutions.