Banks are preparing for another tough year in 2024 as global growth is predicted to remain modest amid continuing economic uncertainty. Banks’ top business priorities include growing revenue and deposits, and improving customer experience (CX) and customer loyalty. Generative AI and open banking are dominating C-suite conversations, against the backdrop of an ongoing struggle to earn customers’ trust. This report explains what each of these five key trends shaping the retail consumer banking landscape means for digital business executives over the next year.