Trends Report

Consumer Banking Trends, 2024

Trends Shaping Retail Consumer Banking In The Current Economic Climate

January 17th, 2024
With contributors:
David Hoffman , Jacob Morgan , Aaron Suiter , Jen Barton


Banks are preparing for another tough year in 2024 as global growth is predicted to remain modest amid continuing economic uncertainty. Banks’ top business priorities include growing revenue and deposits, and improving customer experience (CX) and customer loyalty. Generative AI and open banking are dominating C-suite conversations, against the backdrop of an ongoing struggle to earn customers’ trust. This report explains what each of these five key trends shaping the retail consumer banking landscape means for digital business executives over the next year.

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