Summary
Consumer trust in institutions and businesses has eroded amid economic instability, geopolitical conflict, and the growing influence of AI. Forrester’s Global Government, Society, And Trust Survey, 2025 reveals that while consumers are increasingly skeptical of unfamiliar companies and social media, they remain loyal to personal relationships and value authenticity from brands. Trust in legacy institutions, Big Tech, and startups has declined in all regions, with consumers more likely to punish breaches of trust. This report equips business leaders with data-driven insights from 10 countries to help them understand shifting trust dynamics and take action to rebuild customer confidence.
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